ELISABET CAMPRUBI

Born and raised in a small town from Barcelona countryside. Been working since 2009.

With a Technical Engineering in Industrial Design and a Master's Degree in Design and Communication. I’ve always been passionate about improving people’s lives through the application of Human-Centered Design approach.

Curious and persistent, always seeking to understand how people think and act and then apply that knowledge to create tangible results. And so as I got further into my design career, I became more and more interested in developing customized solutions to specific user problems.

I'm always involved in social events and I love working in teams and recognize the value of a collaborative approach to developing the best solutions possible.

As a result of seeking balance in life, I started practicing yoga since I moved to Toronto and I decided to become a certified yoga instructor to be able to share this positive lifestyle. I love teaching as much as learning and I use any opportunity to share my knowledge and to learn from everybody and every situation that is given to me.  I also enjoy a good cup of espresso, being surrounded by nature, go for long walks and practice yoga on a daily basis. 

Be Yourself.  Never Give Up.  Smile 🙂

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FIELDS OF WORK

Ethnographic Research

Market Research

User Experience

User Interface 

Information Architecture

Human-Centred Design

Social Impact

Graphic Design

Design Thinking

BOOKS I'VE READ

SPRINT. How to solve big problems and test new ideas in just five days. Jake Knapp with John Zeratsky & Braden Kowitz from Google Ventures

Make Your Mark. The Creative's Guide to Building a Business with Impact. Jocelyn K. Glei / Scott Belsky

101 design methods a structures approach of driving innovation in your organization. Kumar, Vijay

Design. Think. Make. Break. Repeat. A Handbook of Methods

The Elements of User Experience. Jesse James Garret

The Design of Everyday Things. Don Norman

The Lean Startup. Eric Ries

 

MY PHILOSOPHY

UNIQUE PROBLEM SOLVER

'Go for a walk in the user's shoes'

A natural observer with empathy.  

Insightful and perseverant.

 

COMMITMENT

'Create beauty that goes the distance'

Strong attention to detail.

Develops the best solution possible.

 

DIVERSITY OF EXPERIENCE

'A good idea can come from anywhere'

Curious and passionate. 

Traveler and explorer.

 

SOCIAL INNOVATOR

'The sum is greater than the parts'

Thrives on working in teams. 

Contributes to the work of others.

 

INTEGRATOR

'Understand users and meets client needs' 

Connect pieces and makes things fit.

Customized solutions.

 

A DESIGNER WITH CLARITY

'See through the clutter, hear the past noise'

Interpret the ambiguous. 

Yields to harmony.

Every project starts with a conversation. Let's grab a coffee!

smile@elicamprubi.com